Overview of the Space
At a conference showcasing the newest tech, how do you stand out?… By going green. Ricoh is a huge leader in environmental sustainability. Because of that, I concepted a luscious green space that included a live 18′ tree and several other live plants. In addition, a hedge wall showcased Ricoh’s 5 guiding principles.
Initial mockup created by me.
Consumer Journey
The large plant life and hedge wall would create an eye-catching booth consumers would have to check out. Even on the outside of the hedge wall, we would include pull-up banners for additional messaging. We would funnel consumers through the main entry way by the front desk. Here, a brand ambassador would hand out a 5 panel accordion brochure listing key messages Ricoh wanted to convey. Inside the booth, these 5 key messages were reiterated on the hedge wall in acrylic signs. Consumers could use our lounge space to speak with a representative to learn more. An interactive TV would also sit in the lounge space as an additional learning tool.
Takeaway
Before leaving the space, each person would be invited to pick a seed packet hanging from our tree as a giveaway and a reminder of their experience with Ricoh.
