Overview of the Space
At a conference showcasing the newest tech, how do you stand out?… By going green. Ricoh is a huge leader in environmental sustainability. Because of that, I concepted a luscious green space that included a live 18′ tree and several other live plants. In addition, a hedge wall showcased Ricoh’s 5 guiding principles.
Initial mockup created by me.
The large plant life and hedge wall would create an eye-catching booth consumers would have to check out. Even on the outside of the hedge wall, we would include pull-up banners for additional messaging. We would funnel consumers through the main entry way by the front desk. Here, a brand ambassador would hand out a 5 panel accordion brochure listing key messages Ricoh wanted to convey. Inside the booth, these 5 key messages were reiterated on the hedge wall in acrylic signs. Consumers could use our lounge space to speak with a representative to learn more. An interactive TV would also sit in the lounge space as an additional learning tool.
Before leaving the space, each person would be invited to pick a seed packet hanging from our tree as a giveaway and a reminder of their experience with Ricoh.