Overview
My team and I created a unique photo opportunity to promote Carter’s charitable partner, the Pajama Program. Through our unique signage/photo opp, parents were encouraged to donate a pair of pajamas. For every donation or picture uploaded with #LoveCartersPJs, Carter’s would match the donation. These photo opps that doubled as a donation bin were in almost every Carter’s store across the country. (The photo on right features me and PJ at my local Carter’s.)
