top of page
Amazon X APAH Back-to-School Shop (3) (1)_edited.jpg
bts-logo-2.png

Amazon partnered with several local community organizations across VA and WA to provide underprivileged children with free school supplies and a voucher for school clothes on Amazon. What made this program differ from others is we introduced choice. So often people in need are not given the ability to choose and that strips them of their dignity. Especially here, kids would be able to choose all items and ensure that supplies and clothing items were not void of personality to speak to every child.

And We Made A Few Headlines

In Addition We Had...

Jason-Redmond-Amazon-Back-to-School-Shop-Seattle-125.JPG

In 2023

500+

kids served

5K

school supplies distributed

We had a woman cry with relief when she realized it was $150 for each of her children, because of the burden it took off of her. So many of the children would sit and read their books while their families completed the online shopping portion. They were high quality books that the children really enjoyed.”

Amazon Volunteer

The Amazing Team

Mary Scharffenberger | Group Account Lead

Kat Sambor | Lead Producer

Tori Green | Senior Designer

Kirsten Ford | Associate Strategy Director

​

ADVOC8 | Agency

Event Revolution | Fabricator​

My Role

As creative lead, I worked with my team of creatives to design the overall experience and create a playbook for which Amazon can implement this experience in the future. I also led the creation of they key graphics and displays to guide guests throughout.

bottom of page