Oreo needs a Christmas retail experience that will capture the imagination of children.
Oreo’s current ad campaign encourages customers to share an Oreo with an unlikely partner. We thought who better to share an Oreo with than Santa. We created a Rube Goldberg machine that allows the user to put in a nickel and at the end have a stuffed animal Santa deliver an Oreo to you. Throughout the journey, you can watch as Santa metaphorically travels around the world.
Have you ever had to work on a tight budget? We know the feeling. For this project, we could only spend $50 on materials.
We also designed the outside walls of the in-store experience.
A Deeper Look
I created original illustrations hidden within the machine to depict Santa traveling around the world.
Oreo Snack Pack
With this special in-store experience, Oreo will sell the special Oreo snack pack. Inside the snack pack contains two Oreos. When pulled from either end the Oreos slide out.