PIVOTING DURING
A PANDEMIC

LIDL CONCEIRGE PROGRAM march 2020

At the beginning of COVID-19, there was a huge fear that stores would run out of supplies or whether it was even safe to go grocery shopping. Many turned to online grocery shopping except one group was left behind – the elderly. Recognizing this, the grocery store, Lidl, knew they wanted to help. Within a week, my team and I created a system for Lidl to take orders via phone and deliver to retirement homes. In the end, we made delivering groceries to the elderly possible in the VA Beach/Norfolk area with no delivery fees or extra costs.

MY ROLE
  • Worked with client and team to map out consumer journey
  • Worked on-site to help ensure seemless delivery
  • Filmed social media content
TEAM

Arin Michelle Weisner (Director of Client Services)
Ali Brill (Senior Account Manager)
Taheera Tim Kee (Account Manager)
Daniel Judge (Account Coordinator)
Martin Codd (VP of Operations)
Mike McCanna (Senior Art Director)

This has been really hard. I could just kiss you through the phone. This lets you know that someone really cares.”
Patricia, Lidl Concierge Customer

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JOHN DOE