Our climate is rapidly changing, but when it comes to actually donating money for this cause, we are sometimes hesitant to do so.
We partnered Groupon and the World Wildlife Fund to create a fake tourism campaign for places that will be great to visit because of the negative changes people have had on the environment.
Groupon will post sponsored ads for fake trip packages.
Users will either think it’s an actual package or find it so bizarre they’ll click on the ad. When they go to try to book a vacation they receive a message about the negative effects we are having on the environment and are prompted to donate some of the money they would have spent on a vacation to the World Wildlife Fund.
Users are then prompted to share a post saying they just booked their vacation to help spread the word about global climate change.