Concept
Although football can bring people together, it also creates intense rivalries. With the Peach Bowl approaching, Chick-fil-A wanted to bring rivals together. We used Instagram stories to create an interactive football game rivals could play against each other.
How it Worked
When you tap left or right of an Instagram story, you go either forwards or backwards in the story. We created a story with 21 frames each representing a yard line. Users tapped 11 times to get to the center of the field. Once there they each tapped on either side of the screen trying to get the football in their end zone.
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My Role
Concepting
Art direction
Filming
Visual Design
Animation
Team
Ransom Haywood (Copywriter)
Abby Walter (Art Director)
Alex Brannon (Designer)
Thom Henkel (Creative Director)
Jared Kozel (Executive Creative Director)