Getting kids into their pajamas for bedtime is not always easy. However, when you put your pajamas on, you can be transported to magical worlds through your dreams. We created a story around a new character, PJ the Penguin, who guides children on this magical journey.
In an Atlanta-based mall, we were slated to create an inflatable igloo that would house the story of PJ and his friends. Customers would initially be greeted by cookies and hot cocoa. Inside, on large storybook cutouts, you could read about PJ, enjoy periodic story hours in front of an intricate cityscape set that doubles as a photo opportunity, and view pajamas for purchase.