Showcasing the Future

Axios is a news website company that focuses on not only delivering the latest news, but delivering it in the quicket, most conscise way. In 2022, they held their biggest conference to date inviting leaders from future-forward companies to talk about “what’s next” in our ever-changing society.

My Role
  • Concept
  • Visual/creative direction
  • User experience
  • Fabrication development
Team

Bret Freedman (Client Service Director)
Laura Mullen (Production Lead)
Jackie Ho (Content Producer)
Michael White (Event Coordinator)
Lia Racanelli (Creative Director)
Abby Walter (Creative Lead)
Becca Magner (Art Director)
Cedric Hope (Senior Graphic Designer)

Overview 

This conference had many moving pieces from the main stage speaker forums to breakout sessions to receptions to two AR vignettes. The theme of “What’s Next” centered around 5 topics: the future of cities, finances, technology, the workplace, and our homes.

Entrance

Attendees initially entered the space and were greeted by BAs. They then registered for the event and were able to take an instant COVID test as well if they 

Gallery Walls

After guests registered at the front desk, they walked down a hallway. A custom built sign introduced the concept of “What’s Next” and the five different topics guests would be learning about. Following that were three large signs that featured three of the five What’s Next topics. Here, guests could read and learn about the different subjects and use their smartphone to scan a QR code to direct them to an Axios article to dive deeper.

AR Experience:
Next Cities

The large plant life and hedge wall would create an eye-catching booth consumers would have to check out. Even on the outside of the hedge wall, we would include pull-up banners for additional messaging. We would funnel consumers through the main entry way by the front desk. Here, a brand ambassador would hand out a 5 panel accordion brochure listing key messages Ricoh wanted to convey. Inside the booth, these 5 key messages were reiterated on the hedge wall in acrylic signs. Consumers could use our lounge space to speak with a representative to learn more. An interactive TV would also sit in the lounge space as an additional learning tool.

AR Experience:
Electric Everything

Before leaving the space, each person would be invited to pick a seed packet hanging from our tree as a giveaway and a reminder of their experience with Ricoh.

Main Stage Programming

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Breakout Sessions

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Signage & Decor

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I can’t thank you and your organization enough.  This was one of the best concepts I’ve  ever seen and it is so in line with the sustainability messaging that we deliver to our customers every day.  There is so much we can do with this as our foundation and it ties in perfectly with our case studies and so many of the large projects that are underway.

Ellen Graham, Senior Enterprise Solutions Engineer at ricoh

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JOHN DOE